ABSTRACT

Advertising campaign for a limited edition Speedmax CF SLX Road to Roth Edition, designed to shine on the legendary course in Roth

Inspired by the legendary laser show of Challenge Roth that lights up the night sky above Roth and captivates thousands of athletes and fans, this artwork is based on the principle of the “Gaussian beam”.

CLIENT: CANYON
TITLE:
SPEEDMAX R2R
CONCEPT & ART DIRECTION:
Flo Ojeda & Marco Freudenreich
DIRECTOR & DoP:
Marco Freudenreich
AC: Timo Schlenstedt
MAPPING:
Alec Sacha Gross